Capabilities for the project to be successful

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However, the other directors need convincing to demonstrate that the company has all tr resources and capabilities for the project to be successful. He gave you the clearance to develop the idea and suggest a number of items that shoul be included for the board to consider to prove that the venture would be successful. You are to: Critically evaluate the availability and appropriateness of the tangible and intangible resources required to launch a new venture. Critically evaluate a range of skills and capabilities required for launching and supporting the successful launch of a new venture Create a Promotional Activities Plan that includes a wide range of promotional activities that addresses the marketing mix and success metrics to support the launch of a new venture. Produce a comprehensive pre- and post-launch monthly itemised cash budget, showing one-off costs, ongoing osts and anticipated income, based on financial resources and contingency measures for anticipated outcomes.

Reference no: EM133771619

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