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Cannibalize yourself-internet defense strategy

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Cannibalize Yourself: Internet Defense Strategy

1) Discuss why the process of attacking your own business can be a long-term competitive strategy. How would you explain to your CEO why revenues and profitability had dropped by 30% after your strategy had been implemented?

2) Why not try to make subtle changes without destroying healthy profit margins that have taken years to develop?

3) Give an example of a fundamental change that a company like Ford or GM might need to be considering right now (and maybe already has). Would this change threaten their existing market share? What are the implications?

Reference no: EM132901519

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