Canadians buy a lot of electronic devices

Assignment Help Marketing Management

Reference no: EM133393256

Question: Best Buy: Canadians buy a lot of electronic devices from this retail store for personal and professional use. You are hired to consider the Computers/Notebooks market and look for new opportunities. Some of their major suppliers of electronic manufacturers are Apple. Dell. Samsung, Acer. Toshiba, and Outlet XYZ.

a. BRIEFLY DESCRIBE/EXPLAIN the Micro-Environment Porter's 5 (FIVE) FORCES of the External Environment for this business.

b. BRIEFLY DESCRIBE/EXPLAIN 2 (TWO) important dimensions for a Perceptual Positioning Map that would best illustrate how those brands are differentiated in your mind (representing consumers' minds). INDICATE WHERE (top left, bottom right, center,.. each of those brands would be positioned on the map.

c. BRIEFLY DESCRIBE/EXPLAIN and GIVE AN EXAMPLE of how to use 2 (TWO) Segmentation Variables for the Market of that Retail company.

Reference no: EM133393256

Questions Cloud

Illustrate the importance of the three proscriptions : Use appropriate examples to illustrate the importance of the three proscriptions associated with developing a relationship strategy in a selling career

Role of student affairs in supporting online learners : This chapter addresses growth of online learning, services needed to support online learner success, the role of student affairs in supporting online learners.

Identify and describe the three types of customers : Identify and describe the three types of customers in selling strategies and practices. Explain the approach the sales representative should adapt when

Discuss a product and identify that product by its brand : Discuss a product and identify that product by its brand (must be a product, not a service). Using Porter's generic strategies, discuss the marketing strategy

Canadians buy a lot of electronic devices : Canadians buy a lot of electronic devices from this retail store for personal and professional use. You are hired to consider the Computers/Notebooks market

Explain a specific solution to solve the problem : Explain a specific solution to solve the problem (use the pillars used in this course - marketing, international trade rules, etc.) Explain how the proposed

Explain the rationale for the key message : Explain the rationale for the key message that will be communicated in the campaign. Assess the ethics of the message and explain how it aligns with AMA's

Discuss how these ratios compare and contrast : Include Projected ratios for the without and with strategy by year. Discuss how these ratios compare and contrast with the historical findings

What role do you see marketing and branding playing : What role do you see marketing and branding playing in Distance Education and e-learning ventures and can marketing and branding play a role in a business case

User Account

All Pages