User Account

All Pages

Canadian language museum

Assignment Help Marketing Management
Reference no: EM133216681

Search Marketing - Assignment

Canadian Language Museum

Recommendations for SEO and Paid Search Campaigns for a Canadian Language Museum. The Museums are looking to increase their awareness and attendance over the summer. apply the skills and actionable insights and recommendations to your museum client.

The target market is Generic -Parents with children in the home aged 4-16, living in Ontario, who are looking for fun, interesting, enriching, and inspiring experiences for family outings this summer. Demographics are adults 35-55, living in Ontario, HHI 100K+, and have post-secondary education.

The keywords are: generic: what to do this weekend, fun family outings, museum - if you feel that there are better and more effective keywords based on your museum (location, content, exhibits) please recommend and use those.

SEO Tasks:

1. What is the searcher's intent for the target market? Describe the target market segment and its likely intent. Using the four search intent categories based on the work of Dr. Broder, what is the search intent?

2. Assume the museum has 10,000 public pages. How many indexed pages are there? What is the inclusion ratio for their website?

3. Where does your museum rank in the Google organic search results for the target keywords? Which page and which position does the first museum page appear in? Provide a screenshot of the SERP page containing the organic result.

4. Find the intended landing page for your museum. Using the on-page tactics discussed in our course, describe 5 suggested changes to this page to improve the organic rankings on the SERP for the target keywords. Name the suggested change and describe how it might help the organic results ranking.

Reference no: EM133216681

Questions Cloud

What interpersonal factors affect the buying decisions : Take a close look at yourself and your family. What interpersonal factors affect the buying decisions made by members of the family?
Analyzing film adaptation of climax in macbeth : Shakespeare presents Macbeth as a man whose ambition conflicts with his moral scru Macbeth transform into hardened criminal
What factors affect lyft price decisions : Describe Lyft's pricing objectives (There may be more than one.) In addition to profit-oriented objectives, are there others?
Characterize the behavior patterns of customers : What decision stages do its customers go through? What are their demographics, lifestyles and cultural backgrounds?
Canadian language museum : Recommendations for SEO and Paid Search Campaigns for a Canadian Language Museum. The Museums are looking to increase their awareness and attendance over the su
Explain tactics type of pricing : Identify and critique your product's current pricing (i.e. do you think that the current pricing is appropriate? Why?). Make a recommendation as to what object
Develop a massive advertising strategy : Develop a massive advertising strategy (newspaper, magazines, radio and television), to apply these to the construction service.
Draw a product life cycle : Draw a Product Life Cycle and identify the stage that you think your product is at. Explain why you believe that your product is at this stage. What marketing s
Layers of innovation and market performance : What are the links between layers of innovation and market performance? What are the marketing innovation strategies in this case study?

Reviews

Write a Review

Marketing Management Questions & Answers

  Fast food restaurant pack the take-out chicken dinners

Three workers at a fast food restaurant pack the take-out chicken dinners. What is the probability that you will have salt packed with your dinner?

  Market for a differentiated product

Which of the following is most likely to be an implicit cost for Company X - An industry comprised of 40 firms, none of which has more than 3% of the total market for a differentiated product is an example of

  Explain the Four Ps of marketing

Explain the 4Ps of marketing.Explain the importance of marketing in a company's success.Provide at least one example from the business world (real company)

  When funds are coming into the organisation

How much and when funds are coming into the organisation? How much cash is available to the organisation as a result of your idea's implementation?

  The difference between a marketing plan and strategy

What is the difference between a marketing plan and strategy?

  What strategies might scripps and food network use

What strategies might Scripps and Food Network use to become as well known for entertainment in digital and social media as they are for educating and inspiring people about food and cooking

  What does a brand manager do

What does a brand manager do? In answering, you should discuss the value that brands add to both marketers and consumers.

  Is it possible for such a game to have a separating pbe

Consider an extensive-form game in which player 1 is one of two types: A and B. - Is it possible for such a game to have a separating PBE, where A and B behave differently.

  Important part of building professional brand

How can building connections with professional colleagues be an important part of building your professional brand?

  Workplace digital applications project

Workplace digital applications project - develop a briefing report about current and innovative workplace digital applications.

  Explain challenges to integrating e-business

Explain Challenges to integrating e-Business and technology management within functional management roles

  Develop a strategy about how you will operate in the market

Develop a strategy about how you will operate in the market. Address the social responsibility and ethical considerations relating to the product and market you are planning on entering.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd