User Account

All Pages

Canadian language museum

Assignment Help Marketing Management
Reference no: EM133216681

Search Marketing - Assignment

Canadian Language Museum

Recommendations for SEO and Paid Search Campaigns for a Canadian Language Museum. The Museums are looking to increase their awareness and attendance over the summer. apply the skills and actionable insights and recommendations to your museum client.

The target market is Generic -Parents with children in the home aged 4-16, living in Ontario, who are looking for fun, interesting, enriching, and inspiring experiences for family outings this summer. Demographics are adults 35-55, living in Ontario, HHI 100K+, and have post-secondary education.

The keywords are: generic: what to do this weekend, fun family outings, museum - if you feel that there are better and more effective keywords based on your museum (location, content, exhibits) please recommend and use those.

SEO Tasks:

1. What is the searcher's intent for the target market? Describe the target market segment and its likely intent. Using the four search intent categories based on the work of Dr. Broder, what is the search intent?

2. Assume the museum has 10,000 public pages. How many indexed pages are there? What is the inclusion ratio for their website?

3. Where does your museum rank in the Google organic search results for the target keywords? Which page and which position does the first museum page appear in? Provide a screenshot of the SERP page containing the organic result.

4. Find the intended landing page for your museum. Using the on-page tactics discussed in our course, describe 5 suggested changes to this page to improve the organic rankings on the SERP for the target keywords. Name the suggested change and describe how it might help the organic results ranking.

Reference no: EM133216681

Questions Cloud

What interpersonal factors affect the buying decisions : Take a close look at yourself and your family. What interpersonal factors affect the buying decisions made by members of the family?
Analyzing film adaptation of climax in macbeth : Shakespeare presents Macbeth as a man whose ambition conflicts with his moral scru Macbeth transform into hardened criminal
What factors affect lyft price decisions : Describe Lyft's pricing objectives (There may be more than one.) In addition to profit-oriented objectives, are there others?
Characterize the behavior patterns of customers : What decision stages do its customers go through? What are their demographics, lifestyles and cultural backgrounds?
Canadian language museum : Recommendations for SEO and Paid Search Campaigns for a Canadian Language Museum. The Museums are looking to increase their awareness and attendance over the su
Explain tactics type of pricing : Identify and critique your product's current pricing (i.e. do you think that the current pricing is appropriate? Why?). Make a recommendation as to what object
Develop a massive advertising strategy : Develop a massive advertising strategy (newspaper, magazines, radio and television), to apply these to the construction service.
Draw a product life cycle : Draw a Product Life Cycle and identify the stage that you think your product is at. Explain why you believe that your product is at this stage. What marketing s
Layers of innovation and market performance : What are the links between layers of innovation and market performance? What are the marketing innovation strategies in this case study?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd