Canada pursuit of global business and international trade

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1. Some marketers feel that the image of the particular channel in which they sell their products does not matter—all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images –such as retail store—can be critical and must be consistent with the image of the product. Take a position and justify.

2. What recommendations might come out of a Summit involving the major stakeholders involved in Canada’s pursuit of global business and international trade? Develop 3-5 recommendations and illustrate how they might apply in the context of trade and global business, particularly with respect to the rapidly expanding service sector.

Reference no: EM132224672

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