?can you think of any bad slogans

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A. ?Can you think of any "bad" slogans? Why do you consider them to be so? And why

B.? Have you had any experience with a brand that has done a great job with relationship marketing, permission marketing, experiential marketing, or one-to-one marketing? What did the company do? Why was it effective? Could others learn from that?

C. Think about the products you own. Assess their product design. Critique their "aftermarketing" efforts. Are you aware of all of the products' capabilities? Identify a product for which you feel you are not fully capitalizing on all of its benefits. How might you suggest improvements?

D. Refer to the following page on the Top 50 Most Valuable Indonesian Brands conducted by Kantar Millward Brown. Do you agree with the rankings? Why or why not?

E. Pick a category basically dominated by two main brands. Evaluate the positioning of each brand. Who are their target markets? What are their main points-of-parity and points-of-difference? Have they defined their positioning correctly? How might it be improved?

Reference no: EM132890995

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