Can you think of a recent cause marketing campaign

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Question: Cause Marketing (when a for-profit company partners with a charitable organization to raise money) is an effective means of raising awareness for the charitable organizations involved while garnering positive publicity for the partnering brands. Can you think of a recent cause marketing campaign that was either very successful or resulted in negative public backlash? In either case, why do you think the campaign was positively or negatively received?

Reference no: EM133343123

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