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1. Pick a brand. Assess its efforts to manage brand equity in the last five years. What actions has it taken to be innovative and relevant? Can you suggest any changes to its marketing program?
2. Pick a product category. Examine the histories of the leading brands in that category over the last decade. How would you characterize their efforts to reinforce or revitalize brand equity?
You are analyzing a project and have gathered the following data: Year Cash Flow ($) 0 -155,000 1 56,400 2 61,800 3 72,000 4 75,000 Required return 16.5 percent Based on the internal rate of return of __________ percent for this project, you should a..
Jake and Hannah have been married for 45 years at the time of Jake’s death. They have two surviving adult children, Susie and Tony. All the following transfers from Jake’s estate to Hannah are non deductible terminable interests for federal estate ta..
What steps can stockholders take to reduce the cost of debt? What incentives for stockholders have to do this? Are there any instances where managers’ interests and shareholders’ interests might diverge in their desire to minimize the cost of debt? E..
Rose plans to go on vacation to Europe in 6 years from now. She estimates that she will need $24,388 for the trip. How much does she need to place in a savings account today that earns 5.13% per year compounded annually to accumulate this amount? Ple..
You currently own 600 shares of JKL, Inc. JKL is an all equity firm that has 75,000 shares of stock outstanding at a market price of $40 a share. The company's earnings before interest and taxes are $140,000. JKL has decided to issue $1 million of de..
Assume that the risk-free rate is 4.5% and that the market risk premium is 8%. What is the required rate of return on a stock with a beta of 0.8? What is the required return on the market?
Suppose a 10-year, $1,000 bond with a 7% coupon rate and semi annual coupons is trading for a price of $1,195.23. What is the bond's yield to maturity (expressed as an APR with semi annual compounding.)? If the bonds yield to maturity changes to 9% A..
The company has offered you a $5,000 bonus, which you may receive today, or 100 shares of the company’s stock, which has a current stock price of $50 per share. Mathematically, what is the best choice? Why?
Pick one product from "New Monsanto" (Round-up) and discuss the ethical aspects and repercussions from the point of view of at least 3 different types of company stakeholders. Environment, farmers, community.
A company currently pays a dividend of $2.75 per share (D0 = $2.75). It is estimated that the company's dividend will grow at a rate of 25% per year for the next 2 years, and then at a constant rate of 6% thereafter. The company's stock has a beta of..
You read in The Wall Street Journal that 30-day T-bills are currently yielding 5.6%. Your brother-in-law, a broker at Safe and Sound Securities, has given you the following estimates of current interest rate premiums: On the basis of these data, what..
Marie Smith is the head of Marketing for Jones Construction. Harry Brown is the on-site project manager for all major construction projects. Marie is interested in expanding the budget for general marketing activities. Harry wants these resources ..
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