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Can you re-create hydrox through a name change

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Reference no: EM131709855

Activities

  1. Can you re-create Hydrox through a name change? What kind of brand name could compete with Oreo? (Most people unfamiliar with Hydrox think it is a cleaning product.) Develop five (5) possibilities for a new name. Pick the best out of five and give your reasoning.
  2. How can you package your renewed sandwich cookie to make it more attractive on the shelf than Oreo? What about package size? Draft a brief packaging plan for the new Hydrox (or whatever name you chose).
  3. Can you modify the original formula to make something new and more competitive? Will a brand extension work here? Why or why not?

Reference no: EM131709855

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