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1. Pick a product category. Can you profile the brand personalities of the leading brands in the category using Aaker's brand personality inventory?
2. Pick a brand. How would you best profile consumers' brand knowledge structures? How would you use quantitative measures?
3. Think of your brand relationships. Can you find examples of brands that fit into Fournier's different categories?
In the previous equation, assume that ?t follows a standardized Student-t distribution with v degrees of freedom. Derive the conditional log likelihood function of the data.
Then answer the following questions. A loan of $1000 is to be repaid by annual payments of $100 to begin at the end of the year and continue thereafter for as long as necessary. Find the time and amount of the final payment, assuming that the final p..
At 5.75 percent interest, how long does it take to double your money? At 5.75 percent interest, how long does it take to quadruple your money?
If a defined benefit pension fund's actual rate of return is _____ than the actuarial assumed rate then the ___________.
Calculate the 2014 curent and quick ratios based on the projected balance sheet and income statement data. What can you say about the company's liquidity position in 2013
JJ Industries will pay a regular dividend of $0.75 per share for each of the next four years. At the end of four years, the company will also pay out a liquidating dividend. If the discount rate is 12 percent, and the current share price is $75, what..
Kevin is planning to retire in 15 years. He deposits money for his retirement at 8% compounded monthly. It is estimated that the future general inflation (f bar) rate will be 4% compounded annually. What deposit must he make each month until he retir..
How would you justify a capital purchase to your vice president as to why the purchase would be a good investment for the hospital. What are the operating costs you took into consideration, what facility considerations are involved regarding this new..
You want to make a deposit at the end of each month so you will have $4697 in your account at the end of 6 years. The account pays a nominal annual rate of 9% compounded monthly. How much do you have to deposit each month to achieve your goal?
Your firm recently paid a dividend of $4 to common stockholders. Dividends are expected to grow at 8% per year for the foreseeable future. The current stock price is $54. What is the firm’s cost of capital if their capital structure consists of 60% e..
You have been asked to value a bond that has a coupon of 3.00%, a maturity of 14 years, a par value of $100,000, and a yield to maturity of 3.25%. What is the current price of the bond? In one year the bond is priced to yield 3.50%, what would be the..
Explain what happens to the NAV of a growth mutual fund (with 1 million share: outstanding) in the future if it now buys 100,000 Google July 720 calls for a premium of 18 if Google's stock price rises in the future to $755 by July 2016
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