Reference no: EM131299659
There are four fake brand extensions among the following list; the other six were marketed at one point. Can you identify the four fakes?
a. Ben-Gay Aspirin: Pain Relief That Comes with a Warm Glow
b. Burberry Baby Stroller: For Discriminating Newborns
c. Smith & Wesson Mountain Bikes: Ride without Fear
d. Atlantic City Playing Cards: Talcum-Coated for Easy Shuffling
e. Pond's Toothpaste: Reduces the Appearance of Fine Wines
f. Slim Jim Beef-Flavored Throat Lozenges: For Meat Lovers Who Like to Sing Karaoke
g. Frito-Lay Lemonade: A Tangy, Crunchy Thirst Quencher
h. Cosmo Yoghurt: Spoon It Up, Slim Down Those Thighs
i. Richard Simmons Sneakers: Shake Your Cute Little Booty to the Oldies
j. Madonna Condoms: For Men Who Are Packing.
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Can you think of any bad slogans
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Consider the given brands and discuss the extendability
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Examine two strategies for tuning the network adapter
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What competitive frames of reference does it face
: What do you think of Naomi Klein's positions as espoused in No Logos? How would you respond to her propositions? Do you agree or disagree about her beliefs on the growth of corporate power?
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Can you identify the four fakes
: There are four fake brand extensions among the following list; the other six were marketed at one point. Can you identify the four fakes?
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Estimate sales units and total sales for each month
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Problem regarding the mobile malware
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What are their main points-of-parity and points-ofdifference
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Can you suggest any changes to its marketing program
: Pick a brand. Assess its efforts to manage brand equity in the last five years. What actions has it taken to be innovative and relevant? Can you suggest any changes to its marketing program?
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