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Can you explain interactive marketing? I have to learn it for marketing and don't completely understand it.
Do you agree with the statement that "brands are learned behaviors" (discussed in the 1st recorded lecture on the book "Unconscious branding")? Why yes or why no? Please discuss the implications for marketers.
you have just become the supervisor of a new department. what can you do to make the department and its employees more
Some companies sell consumer information to other companies. This practice is usually stated on the company's disclosure form, indicating that it will share information with companies that it believes may be beneficial to you. In your blog post th..
What would you do if you were a marketing manager looking at test market results that were inconclusive about your new product's chances for success--should you kill the idea or go forward to commercialization?
Story: A new college graduate hired by a small consulting firm is excited to be placed on a project that involves helping a technology start-up determine.
How does improved supply chain visibility improve the planning process? What factors determine the optimal customer service level to set for product availability? Discuss the relationship between service level, uncertainty, safety stock, and order qu..
dr richard helmer identifies in his interview with kylie johnson a number of applications of this technology on other
What was the main cause of Starbuck's problems that emerged in 2007 and 2008? What could the company have done to revive itself?
Use the Internet to research two (2) of your favorite companies and two (2) companies that are similar to your company. Identify the USPs of these companies, and consider what the USPs mean to you. Next, prepare to create a USP for your company.
Does the company's business model remain sound as more consumers go to the Internet to find general information and stay abreast of current events and news stories
Why can "mindless" decision making actually be more efficient than devoting a lot of thought to what we buy?
Discuss the interrelationships among customer expectations and satisfaction, perceived value and customer retention. Why is customer retention essential?
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