Can we say that marketing is an american concept

Assignment Help Marketing Management

Reference no: EM133339521

Video: Philip Kotler: Marketing

Questions: Answer these questions:

1. Does contemporary marketing have more in common with behavioral sciences or economics? Provide reasons as to why it's one or the other, or why it's a mix.

2. Can we say that marketing is an American concept? How did marketing influence American lifestyle, culture and behavior?

3. Describe what you personally found surprising and /or interesting about Dr. Kotler's lecture? Explain why it caught your attention.

Reference no: EM133339521

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