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Video: Philip Kotler: Marketing
Questions: Answer these questions:
1. Does contemporary marketing have more in common with behavioral sciences or economics? Provide reasons as to why it's one or the other, or why it's a mix.
2. Can we say that marketing is an American concept? How did marketing influence American lifestyle, culture and behavior?
3. Describe what you personally found surprising and /or interesting about Dr. Kotler's lecture? Explain why it caught your attention.
You learned about different marketing reasons for new product failure. Identify three (3) reasons that Magic Spoon could have encountered and briefly explain h
Explain Metrics for e-business website and Some examples of metrics could be number of visits each day to the site or look-to-buy rate
"Comparison Options and Considerations for Use" Please respond to the following: Explain your design by using a country/industry of choice
Report on Improving Market or Customer Orientation
Explain 2 different types of Online Advertising (outside of social media) that you would expect them to be engaging in and what they would be doing.
Identify the mode of transportation used between each stage in the channel. Identify by name and location the component parts of the product if any.
What are the ethical considerations involved in deciding who receives short- and long-term health care? What ethical considerations should be considered in the micro-allocation of care within the healthcare facility, and how will the decision affe..
Discuss the types of trade-offs involved in PD costs, service levels, and sales. Explain the total cost approach and why it may be controversial in some firms.
Analyze the website's performance in relation to standard components of a digital marketing plan. Recommend potential changes to improve website performance.
Evaluate the importance of effective marketing for medical practices. Recommend three (3) specific factors that a practice administrator should consider when creating a marketing plan for a medical group practice. Justify your recommendations.
Please limit your response to each question to twotothree sentences. Conscise, thoughtful answers will score full points.
Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.
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