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Can we conclude that brand perception is dependent on age

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Reference no: EM13916859

A market researcher believes that brand perception of one of the company's products may vary between different groups. After interviewing286 persons, the following data was compiled. Can we conclude that brand perception is dependent on age?

Age

Favorable

Unfavorable

Neutral

Total

18 -30

66

20

20

106

30 -45

47

17

14

78

Over45

61

18

23

102

Total

174

55

57

286

Step 1 of 8: State the null and alternative hypothesis.

Reference no: EM13916859

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