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Can walmart crack the retail code in india

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Reference no: EM133087020

Part A:

Read Case 12.2: Can Walmart Crack the Retail Code in India? and answer the following questions:

  • Summarize some of the elements in India's political, economic, and cultural environments that can impact the market opportunity.
  • Explain some of the obstacles facing Walmart and other foreign retailers in India.
  • Review Figure 12-4 (Global Marketing). Explain which quadrant of the matrix applies most directly to India. Provide your rationale.

Reference no: EM133087020

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