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Can the product be competitive

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Reference no: EM133172276

Q1). Please choose a NEW product / innovation and a MARKET and go through the RWW process, answering the 6 MAIN questions of the process.

1. Is the market real?

2. Is the product real?

3. Can the product be competitive?

4. Can our company be competitive?

5. Will the product be profitable at an acceptable risk?

6. Does launching the product make strategic sense? 

Q2). Choose one product and choose AT LEAST 2 MYTHS that you think faced that product EITHER in terms of 

1. Development OR

2. Introduction to a new market

Reference no: EM133172276

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