Can starbucks go downmarket

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Ralph Lauren and Recession

Can Starbucks go downmarket?

Let's deviate off coffee here a bit and move towards clothing. Much like Starbucks, the target market is the high end consumer. My question is why have Ralph Lauren's products been able to weather the recession?

Reference no: EM1365901

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Can starbucks go downmarket : Much like Starbucks, the target market is the high end consumer. My question is why have Ralph Lauren's products been able to weather the recession?

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