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Can sodastream disrupt the carbonated soft drink market

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Reference no: EM133144301

Case : Can SodaStream Disrupt the Carbonated Soft Drink Market?

"Transportation for carbonated drinks in the world utilizes 100 million barrels of oil every year. That is 20 times the BP disaster that hit the Gulf of Mexico."

"I think it is criminal that the industry, led by two big companies, will do anything to protect their antiquated business model They are generating 35 million bottles and cans every single day in the U.K. alone. World-wide it is one billion bottles and cans, most of which just go to trash, landfill, the oceans or parks, It's insane."

-Daniel Birnbaum, CEO of SodaStream International, in a November 2012 interview with The Wall Street Journal.

Questions:

1. Main challenge/problem facing the company.

2. External environment assessment.

a. The structure-conduct-performance model of firm performance.

b. A model of environmental threats.

c. Industry structure and environmental opportunities.

3. Internal capabilities assessment.

a. The resource-based view of the firm

b. The VRIO(Value, Rarity, Imitability, Organization) framework

c. Imitation and competitive dynamics in an industry.

d. Implications of resource based views.

4. Argument and recommendations for business-level strategy.

Reference no: EM133144301

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