Can marketing efforts change consumers needs

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Reference no: EM131366456

1. a. ‘Marketers don't create needs; needs pre-exist marketers.' Discuss this statement.

b. Can marketing efforts change consumers' needs? Why or why not?

2. Consumers have both innate and acquired needs. Give examples of each kind of need and show how the same purchase can serve to fulfil either or both kinds of need.

Reference no: EM131366456

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