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Can ducati sustain its position in the sport segment

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Reference no: EM133184123

In the harvard business school Ducati, how did Ducati become the second most profitable motorcycle maker in the world despite its small scale?

Can Ducati sustain its position in the sport segment? Can Honda or others stop its growth in this segment?

What are the strategic alternatives open to Minoli in 2001?

What would you recommend? Why?

Reference no: EM133184123

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