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Can culture affect prices

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Reference no: EM133093232

Can culture affect prices? A cross-cultural study of shopping and retail prices David Ackermana , Gerard Tellisb,*

Reference of the case study : https://dokumen.tips/documents/can-culture-affect-prices-a-cross-cultural-study-of-shopping-and-retail-prices.html

Based on this case study I need to answer these questions can someone help me?

1. the main contribution of the article which builds on existing literature by identifying an important research gap?

2. What is the methodological approach used (intuitively and not the technical aspects)?

3. How does this research provide substantive strategic insights to managers?

4. What are the potential shortcomings of the article and how can future research overcome them?

Reference no: EM133093232

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