Reference no: EM133475553

Question 1: Marketing and advertising campaigns are designed to change buying behavior. Can communications campaigns change health behaviors? Can they dissuade poor behaviors (such as smoking) and encourage ones that promote better health (incentivize better eating habits)? While marketing campaigns have a history of success with broad scope, can a public health communications campaign hope to reach beyond individuals to impact communities or even entire nations?

Question 2: Among the most fundamental aspects to consider when developing a Public Health Communication Campaign are the target population and the purpose or goal of the campaign. Effective communication of any type must consider the target audience in order to best tailor the communication to that audience's need. Also, every communication campaign has a purpose or goal, whether it be to modify that audience's behavior or better inform that group.

Question 3: In this Discussion, you will assess an audience's knowledge and learning needs as it relates to the public health issue you have identified. Specifically you will create an assessment of your target audience's knowledge of risk factors and protective factors regarding the public health issue you have selected. As part of this, you will create questions to assess the audiences' learning related to behavior change regarding the public health issue.

Question 4: As you create this assessment, consider if your goal is to change behaviors or increase knowledge. If your goal is a behavior change, will it be increasing a protective factor or decreasing a risk factor?