Reference no: EM13968896

 NEWS RELEASE: Mar. 31, 2014. The makers of the popular web browser Firefox, is facing a media firestorm in protest of their recent promotion of Brendan Eich to CEO. Eich was an internal promotion for the company, having been CEO since 2005, but it's Eich's $1000 contribution to the 2008 anti-gay marriage "Proposition 8" that sparked the controversy. Mozilla, a nonprofit organization, is heavily committed to "keeping the web open" as well as to values of equality and inclusivity. In response to Eich's promotion, a number of key employees and developer groups called for his resignation on Twitter and other social media sites.

Eich responded in a personal blog post that he would continue Mozilla's effort of "commitment to equality in everything we do." Critics are largely unsatisfied by the response, demanding either a retraction and apology from Eich or his resignation. Complicating matters, three of Mozilla's six board members resigned this week, citing their desire to hire an outsiderwith expertise in mobile computing.

Can a CEO have personal values that conflict with the values promoted by the organization and still be an effective ethical leader for the organization? (Focus on leadership qualities and factors rather than on the specific views expressed by the CEO.)