Can bose continue to maintain its innovative culture

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Company Case: Bose: Better Products by Focusing on the Product

In a survey by brand strategy firm Lippincott, the most trusted brand in consumer electronics was not Apple. Nor was it Samsung, Sony, or Microsoft. It was Bose, the still relatively small, privately held corporation that has been making innovative audio devices for more than 50 years. In consumer electronics, Bose's $4 billion worth of annual headphone, speaker, and other product sales is "relatively small"-think Apple, which rang up $265 billion worth of techno-gadgets and goodies. But when it comes to the passion customers feel for their brands, the Massachusetts-based technology company outshines even Apple. Bose forges that deep consumer connection based on the brand's design simplicity and brilliant functionality.

Amar Bose passed away a few years ago at the age of 83. With the passion of a genuine scientist, he worked every day until shortly before he died. "He's got more energy than an 18-year-old," one of Bose's colleagues once revealed. "Every one of the naysayers only strengthens his resolve." This work ethic illustrates the passion of the man who shaped one of today's most innovative and most trusted companies. His philosophies have produced Bose's long list of groundbreaking innovations. Even today, the company continues to achieve success by following another one of Amar Bose's basic philosophies: "The potential size of the market? We really have no idea. We just know that we have a technology that's so different and so much better that many people will want it."343

Based on concepts discussed in this chapter, describe the factors that have contributed to Bose's new product success.

Question 1: Is Bose's product development process customer centered? Explain.

Question 2: How is Bose unique with respect to product life cycle management?

Question 3: With respect to the product life cycle, what challenges does Bose face in managing its product portfolio?

Question 4: Can Bose continue to maintain its innovative culture without Amar Bose?

Reference no: EM133728980

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