Campbell soup company marketing information system

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Reference no: EM132236518

1) What are strengths and weaknesses of the campbell soup companys marketing information system?

2) What objectives does campbells have for the marketing research efforts described in this case?

3) Compare the effectiveness of campbells biometric research with its deep dive research.

4) Decribe how traditional marketing research could be intergrated with campbells research efforts from this case.

Reference no: EM132236518

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