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Question: Absolut created one of the most successful ad campaigns that featured print advertisements that showed their bottles 'in the wild.' This idea gained so much popularity that it ran for more than 25 years and is the longest uninterrupted ad campaign ever. Absolut released over 1,500 prints of various countries and states with the absolut vodka bottle incorporated into the image. Various images of the absolut bottle discreetly placed into various scenes from different places around the world. Absolut Vodka Bottles in the Wildad campaign was hugely successful worldwide. The innovation of depicting their bottle shape into different prints attracted customers from all over the world and allowed them to gain popularity. See How You Can Use Absolut's Advertising Strategies For Your Own Company's Success: This is a perfect example of a masterful advertising campaign to look up to when beginning to brainstorm for your own. This campaign integrates the shape of the vodka bottle into popular countries, cities, and states around the world. As mentioned in our experiential marketing article, personalization is a key factor in an advertisement's success and this campaign incorporates that perfectly. Icon for the "Why it works" section of Antavo's article. 3 Factor Analysis Emotional Capture: The emotional capture that the Bottles in The Wild ad campaign has is the ability to create nostalgic feelings for their customers towards the place they are from or the place they may have fond memories from visiting. Intellectual Capture: Intellectually, this campaign plays on the fact that it makes absolut vodka relevant in any place in the world, it can fit in anywhere and make sense. Actionable Capture: The call to action in these ad campaigns is to buy the vodka and appreciate the place you are in and how the bottle fits into the location. Make a summary