Reference no: EM133308328

1. A Republican candidate wants to mail out flyers to all voters in the Congressional district. A volunteer suggests that the campaign focus on social media and avoid expensive mailings. Your candidate argues that older people are less likely to use social media, but more likely to vote. What do you advise?

a. Mail out flyers to everyone.

b. Focus on social media because it is inexpensive.

c. Use targeted social media online but mail out flyers to known Republicans.

d. Use social media and mail out flyers to everyone.

2. In the early stages of the campaign, candidates decide which issues to emphasize. Unemployment is high in your district. In response to this problem, your candidate, a Republican in a moderate swing district, could propose increases in social welfare, tax cuts to stimulate the economy, or attracting high-tech businesses to the district. Which position do you advise that he endorse?

a. Extending social welfare benefits to support unemployed individuals and their families.

b. Cutting taxes to boost the economy.

c. Attracting new businesses to the area by providing tax incentives and job training for emerging, high-tech industries.

d. All of the above.

3. Fundraising is vital to campaigns because it pays for advertising, outreach activities, and a professional staff. The incumbent candidate, a Democrat, is well funded by political action committees (PACs). Your candidate, a Republican challenger, wants you to research PACs and suggest a fundraising strategy. What do you do?

a. You research PACs to identify those whose mission more closely aligns to the goals of the Republican party and you appeal to them for financial support.

b. You research PACs that support the incumbent candidate and appeal to them for equal funding.

c. Tell your candidate that, as a challenger, he has little chance of getting PAC money.

d. Start a GoFundMe page.

4. Your candidate wants to run a negative ad campaign against the incumbent. Because your opponent, the incumbent, has served in the House for 10 years, the staff suggests that you portray her as a career politician and Washington insider who has lost touch with her district. Based on what you know about campaign strategies, do you agree with this decision?

a. No. You argue that the campaign should take the higher ground and not begin mudslinging.

b. No. But you argue that negative campaigning could be used if the other candidate goes negative first.

c. Yes, but you suggest that the campaign run an ad implying that the incumbent has taken bribes and spends more time partying with lobbyists than talking to constituents.

d. Yes. You run a negative ad portraying the incumbent as a Washington insider and back up your allegations with facts about the incumbent's voting record.