Campaign created a sense of co-creation and ownership

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Reference no: EM133769459

Question: The assignment is to prepare a powerpoint and lead a discussion of recent advertising (in market within the past 6 months). The powerpoint should be able to lead a 10-15 minute discussion with the class. I have attached a document labeled "marketing powerpoint questions to follow" which has the questions that need to be answered within the powerpoint. I have also attached 3 examples from earlier in the semester from other students powerpoint's for the same assignment. The 3 example powerpoint cover the marketing campaign of: Aegean airlines, Bud Light, and Heinz.

For this presentation I would like you to Focus on Coca-Cola's recent campaign called "create real magic" "

Coca-Cola: Create Real Magic
Coca-Cola embraced AI by inviting fans to get creative and participate in the creation of their ads with the help of OpenAI's GPT-4 and DALL-E tools. The Create Real Magic campaign created a sense of co-creation and ownership. Youtube links and videos within the powerpoint to demonstrate the advertisements is encouraged.

Reference no: EM133769459

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