Cambridge science pharmaceuticals expects

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Cambridge science pharmaceuticals (CPS) expects final approval for its revolutionary weight loss drug, metabical. metabical will be the weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara Printup, Senior marketing Director for CSP, must develop the positioning strategy and marketing communications plan on preparation for the launch of the new drug. Printup must consider the consumer decision-making process and the interaction between the consumer who purchases the drug and the health care provider who prescribes the medication. despite promising medical studies and consumer research, poor positioning of the drug in the higly competive market for weight-loss solution could spell disaster. 1. briefly explain the situation. 2. state the symptoms 3. identify the probable problem (if many are possible, choose one) 4. Formulate the main question of the study 5. formulate resaerch objectives 6. what could be the research hypotheses?

Reference no: EM132287119

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