Call the marketing and regulatory departments

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Reference no: EM131960398

ABC Inc. requires government approval for any new product it introduces. Its marketing department is evaluated on the revenue generated by new products developed by the R&D department relative to budgeted projections. the budgeted projections are based on the estimated date of government approval for the new products. accordingly, if the government approval is delayed, it can cause the marketing department to fall short of its revenue projections. the marketing department frequently complains to upper management about any perceived delays in the regular approval process. The marketng department's complaint usually focuses on the argument that the regulatory department is understaffed and unable to obtain approval on a timely basis.

a) What kind of centers would you call the marketing and regulatory departments?

b) How would you evaluate the two centers?

Reference no: EM131960398

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