Call center services to major electronics retailers

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Efficient Response specializes in providing call center services to major electronics retailers. Recently, CheapTronics, a company which had outsourced its call center operations to Efficient Response brought up its customers’ complaints about the long wait times during late hours, which is particularly an issue for the company’s “gold” customers who had enrolled in CheapTronics’ reward program. Efficient Response employs only one agent during the late night shift. The number of calls during this time period is random with an average of 30 per hour and CVa=1. Service times are random as well, with CVp=1; each call takes on average 1.5 minutes (not including the wait time).

(a) CheapTronics suggests that Efficient Response should prioritize the “gold” customers as calls are received. If the percentage of gold customers calling at late hours is 30% of the call volume, how long would they wait on average during the late hours if Efficient Response implements the priority rule?

(b) Consider the same arrival and service rates information in part (c). How many agents should be on call to reduce the average wait time to 2 minutes?

Reference no: EM131479194

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