California division of abc has changed from conventional

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Reference no: EM138837

Q. You are the CEO of ABC, Neosho, Missouri. You manufacture both wood and upholstery products and have yearly sales in excess of $100 million. When you apply conventional finish to the wood you use traditional lacquers. The California Division of ABC has changed from conventional lacquers to a waterborne finish called "magnalox" due to pending EPA legislation and the "go green" movement. You decide to change your finish to "magnalox" to be proactive. Within 3 months of this change you notice your customer complaints are up 12% (directly related to the finish). You are concerned. ABC's reputation is on the line. Provide 4 immediate, corrective actions you will take to maintain the credibility of ABC's reputation. Briefly discuss.

Reference no: EM138837

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