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Calculating the revenue-cost of goods sold

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Firms A, B, and C were all selling 1,000 cups of coffee per day at $3.50 per cup, and they wanted to experiment with pricing. The table below shows the change in sales because of their new prices; they made no other changes. Complete the table by calculating the revenue, cost of goods sold (COGS), and gross margin for each firm.

Firm

Price per Cup

Cups Sold

Revenue

COGS @ $0.35 per Cup

Gross Margin

Baseline

$3.50

1,000

$3,500

$350

$3,150

A

$3.00

1,150

 

 

 

B

$4.00

900

 

 

 

C

$2.50

1,500

 

 

 

Reference no: EM133176235

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