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As explained on the textbook, Personalization is regarding marketing messages and Customization is about delivered product. However, I would like to extend them from my perspective. The purpose of both techniques is to provide customers the product (information or psychical product) that fit their preference. However, the methods of establishing the preferences are different.
-With Customization, the preferences are normally decided directly by the customer through interactive web. For example, you can design your own shoes, computers, or even cars on some of the websites.
-With Personalization, consumer's preferences are established based on their characteristics and behaviors (richer information), and decided by algorithm. For example, on Netflix, the system recommends movies based on your watching history. Moreover, some of the TV shows/movies are produced by calculating the preference of the majorities. Now the question is: As a consumer, do you prefer Customization or Personalization? Why and why not? Can you think of any possible disadvantages?
The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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