Calculate total to find vehicle that most suitable for david

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Reference no: EM13916095

Buying a Car: Create a Decision Matrix: David, an outrigger canoe racer, needs to buy a new car. He wants a vehicle that will carry his disassembled boat and outrigger. At the same time he will need to travel long distances on business. His passion is soft-top sports cars, but he is also concerned about gas mileage. These four criteria are impossible to find in one vehicle.

David has the following choices:

Station wagon
SUV with or without a sun roof
Four-door sedan, a high-miles-per-gallon "family car"
Sports car, convertible

He wants to consider the following criteria:

Price
Ability to carry cargo such as a canoe
Fuel efficiency
Comfort over long distances
Good looks and fun
Quality build/manufacturer's reputation

Your Task. Follow the steps outlined in Figure 12.3 to determine an assessment scale and to assign a score to each feature. Then, consider which weights are probably most important to David, given his needs. Calculate the totals to find the vehicle that's most suitable for David.

Text Book: Business Communication: Process and Product By Mary Ellen Guffey, Dana Loewy.

*Table* *1: Unweighted Matrix (scale from 1 to 5, from worst to best)*
Features:	Price	Cargo	Fuel	Comfort	Look	Quality	Total
Weights:
Station wagon	3	4	3	4	1	2
4-door sedan	4	2	5	3	1	4
SUV	1	5	1	4	3	2
Sports car	1	1	1	1	5	4
*Table* *2: Weighted Matrix (factors range from 1 to 5)*
Features:	Price	Cargo	Fuel	Comfort	Look	Quality	Total
Weights:	4	5	3	2	4	3
Station wagon	12	20	9	8	4	6	59
4-door sedan	16	10	15	6	4	12	63
SUV	4	25	3	8	12	6	58
Sports car	4	5	3	2	20	12	46

Reference no: EM13916095

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