Calculate the total cost, The Cody City Chamber of Commerce

Calculate the total cost

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Reference no: EM13110339

The Cody City Chamber of Commerce periodically sponsors public service seminars and programs which are open to the public. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are shown below:

	Television	Radio	Newspaper
Audience per advertisement	110,000	30,000	30,000
Cost per advertisement	$1,800	$250	$530
Maximum media usage limitation	15	25	11

Suppose that the production budget is limited to $35,000. We are limited to run at most 41 Ads in all three mediums combined. We need to determine how many commercial messages should be run on each medium so as to reach as many people in Cody as possible.

Optimal Solution:
Number of TV Ads =
Number of Radio Ads =
Number of Newspaper Ads =

Total Audience Reached = Hint: Value should be between 2429300 and 2431200
The Total Cost to buy all of these Ads will be mce_markernbsp;

Reference no: EM13110339

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