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Dolby Ltd has 2 divisions, Division A and Division B. Division A manufactures a specialised electronic component which is supplied to both Division B and to external customers. The variable cost of producing the component is as follows: Direct materials are ?20/unit, Direct labour is ?40/unit, Variable overhead is ?4/unit.
Required
Question (a) Calculate the selling price per unit of product P that would maximise the profits generated by the product for Division B.
Question (b) Calculate, based on the selling price you calculated in part (a) above, the monthly contribution that product P would generate for:
i. Dolby Ltd as a whole
ii. Division A
iii. Division B
Question (c) Dolby Ltd has now reviewed its transfer pricing policy and has decided that all transfer prices should be set to lead to optimal decision-making for the company. If the transfer price for the component is changed to reflect this new policy, calculate the selling price per unit of product P that would maximise the profits earned by Dolby Ltd as a whole.
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