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Question: A company's sales [in million units], selling expenses [in $million], and price [in $/unit] data are provided in the table below.
[A] Forecast the company's sales if the company increases its selling expenses to $10 million and its price to $8.5/unit.
[B] Calculate the sample regression line, where sales is the dependent variable and selling expenses and price are the independent variable.
[C]If the company's objective is maximizing net revenue (total revenue minus selling expenses), which of the three following options should be accepted:
(a) increase selling expenses to $10 million and price to $8.5/unit,
(b) increase selling expenses to $10 million and price to $9.0/unit, and
(c) increase selling expenses to $11 million and price to $8.5/unit.
Millions of units (Y)
$ million (X1)
$ (X2)
Sales
Selling expense
Price
6000
2
0.00
4000
1
1.00
16000
8
2.00
10000
5
3.00
12000
6
4.00
8000
4
5.00
7
6.00
9
7.00
14000
8.00
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