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Question: McGilla Golf has decided to sell a new line of golf clubs. The clubs will sell for $875 per set and have a variable cost of $430 per set. The company has spent $150,000 on a marketing study that determined the company will sell 60,000 sets per year for 7 years. The marketing study also determined that the company will lose sales of 12.000 sets of its high-priced clubs. The high-priced clubs sell at $1,100 and have variable costs of $620. The company will also increase sales of its cheap clubs by 15,000 sets. The cheap cubs sell for $400 and have variable costs of $210 per set. The fixed costs per year will be $9,300,000. The company has also spent $1,000,000 on research and development for the new clubs. The plant and equipment will cost $29,400,000 and will be depreciated on a straight-line basis. The new clubs will also require an increase in net working capital of $1,400,000 that will be returned at the end of the project. The tax rate is 40%, and the cost of capital is 14%. Calculate the payback period, the NPV, and the IRR.
Hubbard argues that the Fed can control the Fed funds rate, but the interest rate that is important for the economy is a longer-term real rate of interest. How much control does the Fed have over this longer real rate?
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