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Calculate the online addressable market size of category

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Cora wants to be a significant player in the Ayurveda market. Calculate the online addressable market size of this category. Which subcategory would you start with (ex- immunity, sexual wellness, skin & hair, PCOS etc.). Why? Which brands would you get on the platform? What would be your approach to shortlist these brands?

Reference no: EM133172955

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