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Question - Mondelez, a manufacturer of confectionery products under the Cadbury trademark, plans to launch a range of premium chocolate boxes under the brand name 'Gazelle'. These boxes will be sold only in special chocolate boutiques set up in malls and hotels. Manufacturing and packaging the product would require special units, and thus, this would be an expensive investment. Also, Mondelez plans to support the launch of Gazelle with a high decibel marketing campaign.
The brand manager of Gazelle projects the following cash flows for the first five years (all figures in lakh):
Year
1
2
3
4
5
Cash Outflow
100
80
50
20
Cash Inflow
30
120
150
Assume that there are no expenses in Year 0.
Required - Calculate the NPV?
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