Reference no: EM132538360
Question - HKMASK Manufacturing is considering the introduction of a facial mask. To determine a selling price, the company has gathered the following information:
Number of units to be produced and sold each year 500,000
Estimated unit product cost $2
Projected annual selling and administrative expenses $100,000
Estimated investment required by the company $2,000,000
Desired return on investment (ROI) 15%
Required -
(a) The company uses the absorption costing approach to cost-plus price.
(i) Calculate the markup percentage required to achieve the desired ROI.
(ii) Calculate the selling price per unit.
(b) The company is experiencing a falloff in demand due to the economic recovery from the coronavirus and the marketing manager believes that the mask can only be sold at the selling price of $2.2 per unit. If the company still wants to achieve the ROI at 15%, calculate the target cost per unit of the product.
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