Calculate the marketing return on investment for campaign

Reference no: EM132036148

Question: A pizza company was considering a campaign which included placing a newspaper ad in the local paper to entice customer to get a free pizza and included an offer that was buy 1 medium 3 topping pizza and get 1 free. The ad development and placement is expected to cost $1000. The price of each medium pizza sold is $10 and it cost the company $2 dollar to make. The pizza company expects to sell 750 additional pizzas during the campaign period. Calculate the Marketing Return on Investment for this campaign.

ROMI (%) = Incremental Revenue ($) times CM (%) - Marketing Spending ($) times 100/Marketing Spending ($)

Reference no: EM132036148

Questions Cloud

Competing in american idol : You are competing in American Idol. If you win, you will be famous. You are considering ripping the other competitor's

Demonstrate knowledge of strategic decision making process : PGBM16 - Global Corporate Strategy - Demonstrate critical understanding and application of relevant theories associated with global corporate policies

Determine the value of the levered firm : Assuming the corporate tax rate is 40%, use the MM model with corporate taxes to determine the value of the levered firm. Enter your answer in millions.

What is the significance of the vision quest : What is the significance of the vision quest practiced by Crow Sioux people from Southern Montana?

Calculate the marketing return on investment for campaign : A pizza company was considering a campaign which included placing a newspaper ad in the local paper to entice customer to get a free pizza.

Calculate the semiannual payments : Calculate the initial exchange of payments that takes place at the beginning of the swap. Calculate the semiannual payments.

Argument video that has committed a fallacy : What is the best way to find an argument video that has committed a fallacy? What type of arguments should I be searching for

What was the amount of his withdrawal : What was the amount of his withdrawal? What was the amount of Uriah's withdrawal when he turned 65? $

Compute the project total cash outflows : Piruli is considering a software development project. It will require a $200,000 initial investment as well as subsequent investments of $50,000.

User Account

All Pages