Calculate the market-volume variance for consumer and lite

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Reference no: EM132611186

Extreme Tablet Inc. (ETI) produces tablet computers. ETI markets three different handheld models. Pro is a souped-up version for the executive on the go; Consumer is a consumer-oriented version; and Lite is a stripped-down version for the young adult market. You are ETI's senior vice president of marketing. The CEO has discovered that the total contribution margin came in lower than budgeted, and it is your responsibility to explain to him why actual results are different from the budget.

Budgeted and actual operating data for the company's third quarter of 2018 are as follows:

Budgeted Operating Data, Third Quarter 2018

                                       Selling price           Variable cost per unit            sales volume in units              Market value

Pro                          $379                              $182                                      12,500                               20,000

Consumer                 269                                     98                                     37,500                             40,000

Life                           149                                65                                          50,000                            65,000

Actual data:

Actual operating data, Third quarter 2018

                                      Selling price               variable cost per unit              sales volume in units                 Market value

Pro                               349                                178                                 11,000                                    17,500

Consumer                        285                               92                                          44,000                             50,000

Life                                    102                             73                                         55,000                           57,500

Required

Question 1: Calculate the sales-volume variance for Consumer and Lite

Question 2: Calculate the sales-quantity variance for Pro and Lite

Question 3: Calculate the sales-mix variance for Pro and Consumer

Question 4: Calculate the market-volume variance for Consumer and Lite

Question 5: Calculate the market-share variance for Consumer and Lite

Reference no: EM132611186

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