Calculate the market penetration-brand penetration

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Reference no: EM133271947

Assignment:

In the previous month, 5,500 households booked minimum one night using booking.com in a market of 50,000. During this period in the panel 14.500 households booked something via any kind of online hotel distribution platform including booking.com.

Calculate the market penetration, brand penetration and penetration share. Interpret the results.

Reference no: EM133271947

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