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Question - Crane Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows:
Retail Stores
Internet
Catalog Sales
Sales revenue
$8,747,200
$3,510,000
$2,667,000
Variable expenses
3,905,000
1,359,000
1,760,000
Direct fixed expenses
3,792,536
903,195
770,983
Average assets
7,810,000
3,510,000
1,905,000
Required rate of return
12%
Required -
1) Calculate the margin and asset turnover for each of the three distribution channels.
2) Calculate the ROI for each of the three distribution channels.
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