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Question - Blossom Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows:
Retail Stores
Internet
Catalog Sales
Sales revenue
$12,350,800
$3,720,000
$7,035,000
Variable expenses
4,010,000
1,369,000
1,970,000
Direct fixed expenses
6,611,688
989,480
4,558,480
Average assets
8,020,000
3,720,000
2,010,000
Required rate of return
12%
Required -
1. Calculate the margin and asset turnover for each of the three distribution channels.
2. Calculate the ROI for each of the three distribution channels.
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