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Fluff Rite, Inc., manufactures stove top popcorn poppers that it sells to distributors, who then customize and distribute the products to retailers as house-brand poppers. The yearly volume of output is 100,000 units. The selling price and cost per unit are shown below:
Selling price $20Costs:Direct material $2Direct labor 5Variable overhead 2Variable selling expenses 3Fixed selling expenses 1 13Unit profit before tax $ 7
Management is evaluating the alternative of performing the necessary customizing to allow Fluff Rite to sell its output directly to retailers for $26 per unit. Although no added investment is required in productive facilities, additional processing costs are estimated as:Direct labor $2 per unitVariable overhead $1 per unitVariable selling expenses $1 per unitFixed selling expenses $50,000 per year
A. Calculate the incremental profit Fluff Rite would earn by customizing its poppers and marketing directly to retailers.
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