Calculate the grps for each media

Assignment Help Marketing Management

Reference no: EM131286509

Media planners use a variety of metrics to help in making decisions on what TV show or which magazines to include in their media plans. Two of these are gross rating points (GRPs) and cost per thousand (CPM). Assume you are developing a media plan for a new brand of gourmet frozen meals. Your target market includes females ages 25-64. Following is a list of six possible media buys you are considering for the media plan. The plan is based on a fourweek period.

1. Calculate the GRPs for each media buy based on the information given.

2. Calculate the CPM for each media buy.

3. Based on the cost of each buy, the reach or rating of each buy, and any qualitative factors that you feel are important, select four of the media buys that you would recommend.

4. Tell why you would select the four.

Reference no: EM131286509

Questions Cloud

Propose a plan to incentivize a change initiative : You should create a 200-300 word response where you propose a plan to incentivize a change initiative within your current organization (or one with which you are familiar). You should specifically address:

Derive transient two-dimensional finite-difference equation : Derive the transient, two-dimensional finite-difference equation for the temperature at nodal point 0 located on the boundary between two different materials.

Describe how the message is executed : Describe how the message is executed. Discuss what is good and bad about the ad. Do you think the ad will be effective? Why or why not?

Flexible budget be based upon : Prior to the start of 2013. Proctor inc. estimated budgeted salesat 225000 units. beginning of 2013 there were 8000 inits in beginning finished goods. During 2013 215000 units were sold. how many units should proctors 2013 flexible budget be based up..

Calculate the grps for each media : Calculate the GRPs for each media buy based on the information given.- Calculate the CPM for each media buy.- Tell why you would select the four.

Create database tables using libreoffice base : Create database tables using LibreOffice Base - Create queries and forms using LibreOffice Base and SQL and - Identify IT controls needed and ethical, privacy and security issues the organisation might encounter when using databases.

Prepare summary budget for march : Prepare a summary budget for March. Cash Balance March 1st is 3000. Sales in March estimated to be 50000. Sales collected over two month period 65% in March & 35% in February with sales of 60000 in Feb. Inventory purchase in March 20000. Cash disburs..

Find the temperature distribution in the wall : Using the implicit, finite-difference method with a time increment of 1 h, find the temperature distribution in the wall 5, 10, 50, and 100 h after introduction of the flue gases.

Are consumers being deceived when a firm pays : Firms are increasing their use of search engine marketing in which they pay search engines such as Google and Bing for priority position listings.

User Account

All Pages