Calculate the groupon campaign profit and loss

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Reference no: EM13763907

A local dental practice decides to run a Groupon campaign. The campaign offered $345 worth of dental services (such as teeth whitening) for $140. For the total campaign, 250 coupons were sold. We estimate that 85% of the coupons will be redeemed, that 35% of the coupons will be redeemed by existing customers and that, on average, Groupon customers purchased 1.5 coupons. Let’s assume that 27% of new customers come back after the Groupon coupon visit. The dental practice estimates its cost of goods sold to be 50%. Finally, the bill for the average Groupon customer was $380. The dental practice negotiated a 50/50 split with Groupon.

Calculate the Groupon campaign profit/loss (+/-).

Reference no: EM13763907

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